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Zoek Blog


The Basics of Cross Training Employees in a Small Business
Cross training employees, especially for your small business, can be crucial for increasing productivity and growth. Managing a small...

Zoek Guest Author
Dec 6, 20237 min read


Top 10 Small Business Tips Going into 2024
As 2024 unfolds, small business owners are navigating a landscape filled with both challenges and opportunities. Economic uncertainties...

Zoek Guest Author
Nov 29, 20239 min read


Marketing Mixtape, Vol. 20: Bold Moves and Big Changes
This week at Zoek, we've got our eyes on a diverse mix of stories that show just how eclectic and fast-changing marketing can be. From...
Kellyann D
Nov 17, 20236 min read


How to Use Graphics for More Effective Holiday Email Marketing
The holidays are the most festive time of year. As consumers gear up to celebrate their favorite holiday, spend time with family, and...

Zoek Guest Author
Nov 17, 20236 min read


Marketing Mixtape, Vol 18: This Week, Partnerships Are Totally Fetch
For the second week in a row our main theme of Zoek's weekly Marketing Mixtape is Partnerships! Multiple brands announced partnerships...
Kellyann D
Nov 3, 20235 min read


6 Smart Moves on How to Scale a Business Successfully
Turning a passion or great idea into profit is hard work. This is often the case when someone decides to launch a business. For most, the...

Zoek Guest Author
Oct 30, 20238 min read


Marketing Mixtape, Vol. 17: The Power of Partners
Welcome to the latest round-up from Zoek Marketing! Today, we're zeroing in on a buzzword that's been making the rounds: partnerships....
Kellyann D
Oct 27, 20235 min read


Marketing Mixtape, Vol. 16: Keep 'Em Coming Back
Welcome to another edition of Zoek Marketing's insights! Today we're diving deep into a topic that's crucial for any small business...
Kellyann D
Oct 20, 20236 min read


Increase Holiday Sales with These Unbeatable Retail Tips
For the first time since 2020, in-store purchasing has overtaken online sales as the preferred shopping method. In fact, 63% of...
Kellyann D
Oct 19, 20236 min read


Why Having a Secure Website in 2024 is a Non-Negotiable
As a small business owner, one of the best ways to promote your business is by having a place where your customers can go to learn more...

Zoek Guest Author
Oct 12, 20235 min read


Your SMB Guide to Local Holiday SEO and Attracting More Customers
We are officially in the home stretch of 2023. If you haven't put a game plan together for your holiday marketing strategy, it's time to...
Kellyann D
Oct 10, 20237 min read


Facebook Ads vs Boosted Posts: Which One Fits Your Budget?
We’ve recently shared some insights on how social media marketing can be a huge benefit to promoting your small business. We’ve also...

Zoek Guest Author
Sep 27, 20236 min read


Insights and Advice from the Recent Square Outage
Recently, there was a surge of reports and online chatter pointing to a major issue - Square and its subsidiary, Cash App, were...
Kellyann D
Sep 20, 20237 min read


Content Marketing Predictions and 2024 Trends
Content marketing is all about finding the right marketing channels where your audience hangs out and using them to increase awareness of...

Zoek Guest Author
Sep 11, 20238 min read


A Guide to Social Media Video Production for Small Businesses
Social media has changed the way we communicate. So much so, it’s hard to imagine a world without it or before its rise rather. Having an...

Zoek Guest Author
Sep 5, 202310 min read


Everything You Need To Know About Small Business Shipping Solutions
They browsed your site. They placed an order. And now it’s time to ship it! But...how does that happen, exactly? And what can you do to...
Kellyann D
Aug 29, 20235 min read


Utilizing Your Local Community to Grow Your Small Business Network
Small businesses can find competing with medium and large-sized companies challenging when they're new. After all, the more prominent...

Zoek Guest Author
Aug 25, 20239 min read


Zoek Experience: Transforming Loch Garry Woodworks' Online Presence
At Zoek Marketing, we take pride in helping businesses achieve their online goals and make a lasting impact in the digital world. Loch...
Kellyann D
Aug 4, 20234 min read


Drive Startup Growth with Smart Marketing Budget Allocation
Starting a new business venture is no easy feat. It then takes perseverance to scale that business to be profitable. The first step in...

Zoek Guest Author
Aug 3, 20238 min read


Exploring the Benefits of Influencer Marketing for Small Businesses
Small businesses face many operational challenges, often due to budget constraints. This impacts the ability for many of these businesses...

Zoek Guest Author
Jul 21, 20237 min read
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