Introduction
Creating content for your May social media calendar means thinking beyond the moment—aiming for posts that continue to engage, be shared, and saved long after the month ends. While it's smart to ride the wave of May-specific trends like May the Fourth, or offer special discounts on Small Business Day, your content should also be designed to resonate and provide value well past its immediate relevance.
You might wonder, why take the extra time to create content that keeps pulling in views long after its prime? Sure, tapping into May's trending topics can give you a quick boost and take up less personal time, but there's more to the story. While riding the wave of current trends can capture attention, crafting evergreen content ensures your feed remains a destination for users year-round. It's not just about the immediate hit; it's about creating a lasting draw to your profile, making evergreen content a crucial piece of your strategy.
Taking the time in April to prepare for May's content calendar is crucial. Crafting content that resonates deeply with your audience means investing time in strategic planning and thoughtful creation. Use this period to design content that not only aligns with the immediate themes of May but also stands the test of time. By planning ahead, you ensure your May content is not just timely but timeless, perfectly poised to captivate and engage your audience well into the future.
Evergreen May Content Ideas
Leveraging April's momentum, May is your golden window to introduce evergreen content that resonates well beyond its initial posting. These enduring content ideas leverage the enthusiasm of Small Business Month without pigeonholing your content to be irrelevant after the month ends:
"5 Time-Saving Tips Every [Your Industry] Professional Should Know": Create a guide filled with practical tips to streamline daily tasks, applicable to professionals in your industry.
"[Your Industry] Myths Debunked": Address common misconceptions about your industry, providing factual information to educate your audience.
"Eco-Friendly Practices for [Your Industry]": Highlight how businesses or professionals in your industry can adopt sustainable practices, focusing on environmental responsibility.
"Blooper Reels and Mishaps": Compile and share clips of BTS bloopers, mishaps, accidents caught from security cameras, or other footage highlighting the human side of working in your industry.
“The Secret Lives of Our Office Pets": Introduce your audience to the pets that keep your team company during the workday, whether in the office or through remote work setups.
Small Business Month Content Strategy
May steps into the spotlight as Small Business Month, putting the unsung heroes of our communities and economy front and center. This is the month we give a big shoutout to the grit, innovation, and sheer determination of small business owners across the globe. It’s the perfect scene for brands to get real and personal with their followers.
Seizing this chance, why not roll out a weekly series in May that hits right in the feels? Share the ups and downs, the ins and outs, the community love, and the dreams that fuel your brand's fire. This isn’t just about giving a nod to Small Business Month; it's about inviting your audience in, showing them the heart and soul behind your business. Ready to craft a series that’ll keep your followers coming back for more? Here’s how to spin your story into something unforgettable, one week at a time:
Week 1: All About Us
Theme: Showcase the soul of your business, sharing the why behind your journey, client testimonials, throwback moments, and the raw, real side of starting up.
Feed Post: Share a throwback image from the early days with a caption that tells the story of why you started, accompanied by a heartfelt story from yourself or the founders.
Daily Story Post: Feature a series of snapshots or short clips: late-night work sessions, the first office space, old emails or texts voicing early insecurities, and how you've grown since.
Week 2: Our Team and Community
Theme: Celebrate the people who make your business what it is, from team members to long-standing customers, and showcase your involvement in the community.
Feed Post: Post a group photo from a recent volunteer activity or a collage of special customers, highlighting their stories and what they mean to your business.
Daily Story Post: Share behind-the-scenes footage of your team in action, team member spotlights with fun facts or reasons they love working at your company, and customer shoutouts.
Week 3: Run a Contest
Theme: Engage your audience with a contest that encourages participation and excitement about your brand.
Feed Post: Announce the contest with all the details—how to enter, what the prizes are, and what you're looking for in a winner. Make sure the contest theme ties back to your business values or products.
Daily Story Post: Post reminders about the contest, feature entries (if applicable), share countdowns to the deadline, and engage followers with polls or questions related to the contest theme.
Week 4: Behind the Scenes & What’s Coming
Theme: Offer a sneak peek into new projects, products, or services, and share more about the inner workings of your business.
Feed Post: Preview something new that's on the horizon with a captivating image or video, teasing what's to come and building anticipation.
Daily Story Post: Share daily snippets of behind-the-scenes action, from product development meetings to setting up for a launch event. You could also host a Q&A session where followers can ask about what's coming up.
This plan offers a comprehensive look at your business from multiple angles, engaging your audience with a mix of nostalgia, appreciation, and excitement for the future.
Recurring May Social Media Calendar Dates
We can’t forget the May dates that we wait for all year (that is, if you’re a Star Wars fan, at least). That’s right, we’re talking about holidays like May the Fourth, Cince de Mayo, and National Wine Days! But don’t worry, we have plenty of other holidays listed for any type of B2B, B2C, D2C, or any other acronymed business industry you can think of:
May 1 (International Workers' Day): Share appreciation posts for your team. Highlight the people behind your products or services.
May 4 (Star Wars Day): For fun, infuse Star Wars references into your content or promotions. "May the Fourth be with you" in your business journey.
May 5 (Cinco de Mayo): Showcase any products or services that align with celebrations or offer a special promotion.
May 9 (Europe Day): If your business is connected to Europe in any way, share that story or highlight European products.
May 10 (National Small Business Day): Dive deep into the heart of what makes small businesses so vital to our communities and economies. Share your business's story, challenges, triumphs, and thank your customers for their support.
May 15 (International Day of Families): Highlight your business's family-friendly products or services. Share stories of how your business supports work-life balance for employees.
May 20 (National Be a Millionaire Day): Inspire your audience with tips on financial growth and success. Showcase how your products or services can contribute to their financial wellbeing or business success.
May 25 (National Wine Day): If your business is in the hospitality, retail, or any industry related to food and beverages, use this day to promote your wine selections, host a virtual wine tasting, or share wine-related tips and pairings.
May 27 (Start of Memorial Day Weekend in the U.S.): Kick off the unofficial start of summer with promotions, special events, or by honoring veterans and active service members. Share how your business gives back to those who have served.
May 31 (World No Tobacco Day): For businesses in health and wellness, use this day to educate your audience on the benefits of quitting smoking. Offer support, and resources, or promote products that can help those looking to make a change.
Final Insights
May is the perfect time to start ramping up your social strategy. With Summer around the corner, more social media users trying to get out of their house of share experiences, your company has the perfect opportunity to gain more brand awareness and loyal customers during this time. These may social media content ideas not only highlight your business in a unique and impactful way, but help give you content designed to be saved, shared, and engaged with well beyond the post date.
If you're feeling overwhelmed by the breadth of content suggested here, rest assured, you're not alone. We understand that managing a robust social media presence can be daunting, which is why we offer a range of customizable solutions tailored to meet your specific needs and preferences. Whether you're seeking comprehensive content creation services or simply looking for guidance to enhance your existing strategy, we're here to support you every step of the way.