In the fast-paced world of eCommerce, the time to adjust your mobile marketing strategy is now! According to Tidio, there will most likely be over 187 million active mobile shoppers in the US alone by 2024. As we move towards a predominantly mobile-first world, small business owners must adapt and optimize their online stores to capture a share of the rapidly growing market of mobile shoppers.
From responsive designs and page speed enhancements to smooth checkout experiences and retargeting techniques, there's an abundance of strategies you can launch in order to transform your mobile eCommerce website into a top-performing, sales-generating powerhouse. By implementing these types of mobile marketing techniques, you'll be well on your way to improving your online store's performance and staying ahead of the competition.
We'll make it a breeze for you to implement these strategies on your website by explaining the rationale behind their success and providing simple methods for making those changes. As a result, you'll gain insights into harnessing various mobile marketing approaches, fine-tuning your website for an optimal user experience, and ultimately, boosting your eCommerce sales.
The Importance of an Effective Mobile eCommerce Website for Small Business Success
Mobile shoppers are continually considering efficiency and convenience when browsing eCommerce websites or using eCommerce apps. A recent study shined a light on the most popular smartphone activities among mobile shoppers, and it turns out that 49% of users like to compare prices on their app right before they make a purchase. These numbers really drive home the importance of offering competitive pricing and easy access when you're setting up your website.
This study also uncovered that 30% of mobile shoppers use their smartphones to gather more information about a product, 29% to locate sale items, and 25% to view product ratings and reviews. These insights underline the necessity of incorporating comprehensive product information, easy-to-find sale items, and transparent customer reviews into your eCommerce sales strategy.
By focusing on these key elements of the mobile shopping experience, you'll create a well-rounded mobile eCommerce website that appeals to your customers and drives sales. As a bonus, here a handful of more reasons why a high-performing mobile eCommerce website is essential:
Improved customer experience: A functional mobile eCommerce website ensures customers a seamless and enjoyable shopping experience, increasing the likelihood of repeat business and positive word-of-mouth.
Higher search engine rankings: Search engines, like Google, prioritize mobile-friendly websites in their search results, meaning having a functional mobile eCommerce website can improve your visibility and drive more organic traffic.
Increased conversion rates: A well-designed and user-friendly mobile eCommerce website can lead to higher conversion rates, as customers are more likely to complete a purchase when the process is smooth and efficient.
Enhanced brand image: A professional, high-quality mobile eCommerce website demonstrates that your business is up-to-date with technology trends and is committed to providing customers with the best possible experience.
Strategy One: Optimize for Mobile Devices
The obvious first step in creating a better eCommerce website for increased sales is to optimize it for mobile traffic and transactions.
By implementing a responsive website design that effortlessly adjusts to various screen sizes and resolutions, you ensure a seamless user experience for everyone, whether they're on smartphones, tablets, or desktop computers. If you choose a platform like Wix to build your website, you can be confident that your site will be responsive, as their templates are specifically designed for that purpose. If you're going the DIY route, don't forget to switch between desktop and mobile views when crafting your website. This way, you can make the necessary tweaks to ensure it looks great and functions well on smaller screens.
Another essential part of mobile optimization is speeding up your page loading times. We all know how frustrating slow-loading pages can be, right? They can cause users to bounce right off your site and look for faster options. To cut down on this, take the time to optimize your website's speed by compressing images, using less text, and streamlining your pages. Faster pages keep users engaged and encourage them to stick around and explore your online store.
Simplifying your navigation and menu bar is also key to optimizing your mobile eCommerce website. A cluttered and confusing navigation can leave users feeling lost and overwhelmed. Streamline your menu and ensure that it's easy to navigate on both desktop and mobile devices. This will make it simple for your customers to find what they're looking for and make their shopping experience more enjoyable.
Lastly, consider using mobile-friendly forms and payment options. Typing on a small screen can be challenging, so make sure your forms are easy to fill out on mobile devices. Additionally, offering mobile payment options, such as Apple Pay or Google Pay, can significantly enhance the checkout process for your mobile users, making it more convenient for them to complete their purchases.
Strategy Two: Streamline Your Checkout Process
How complicated or long the purchase process takes can really make or break a customer's decision to complete a purchase.
The Baymard Institute found that a whopping 26% of shoppers abandon their carts because the checkout process is just too long or too complicated. To keep your mobile customers happy and boost your conversion rates, it's vital to make the checkout quick and easy by cutting down on steps and ditching any unnecessary form fields.
Two simple yet effective ways to do this include offering more payment options and optimizing the checkout for mobile users. Think about incorporating mobile payment options like Apple Pay and Google Pay to cater to a wider range of preferences. And don't forget to make buttons, form fields, and other interactive elements large enough for easy tapping on mobile devices – you don't want any frustrated customers struggling with tiny buttons!
Creating a progress bar and placing it during checkout can also increase your users eagerness to finish their purchase.
Customers love progress bars because they provide transparency and a sense of control. It's reassuring to know how much time and effort they need to invest in the process, and it makes the entire checkout experience feel more manageable.
By including a progress bar in your mobile checkout, you're not only enhancing the user experience but also showing your customers that you care about making their shopping journey as smooth and enjoyable as possible. It's a small touch that can make a big difference in how customers perceive and interact with your eCommerce site.
Strategy Three: Enhance Search and Product Discovery
As we discovered earlier, about 30% of mobile shoppers actively search for more product information or specific items when visiting your online store. To cater to their needs and create a seamless shopping experience, it's essential to optimize your search and navigation.
Here are some ways to boost your eCommerce website's search performance and ensure your mobile visitors stay on task:
Improve search functionality: Make sure your eCommerce site has a user-friendly search feature that can handle common misspellings and display relevant results. This will help users find the products they're looking for without getting frustrated.
Include comprehensive product information: Providing detailed product information not only helps customers make informed decisions but also improves your site's SEO. Include key details like product specifications, high-quality images, and customer reviews to make your mobile eCommerce website stand out from the competition.
Enable easy price comparison: Customers love to compare prices before making a purchase. Make it simple for them to do so by displaying prices clearly and offering filters that allow users to sort products by price range. This saves them time and increases the likelihood of them choosing your store over others.
Promote sales and special offers: Highlight sales items and promotions prominently on your mobile eCommerce site to grab users' attention and encourage them to take advantage of the deals. Use banners, push notifications, or even dedicated sections to showcase these offers and drive traffic to your discounted products.
Strategy Four: Reconnect with Retargeting Strategies
Our final strategy is about reconnecting with your old shoppers or visitors who haven’t made a purchase (either ever before or in a while). These types of marketing strategies are referred to as “retargeting.” One effective way to do this is by using dynamic retargeting. This type of ad campaign shows mobile users ads for specific products they've viewed on your website, making your ads more relevant and engaging. As a result, customers are more likely to return to your site and complete a purchase. Customizing your retargeting ads based on user behavior, such as viewing a specific product or adding items to their wishlist, can make your ads more appealing and effective in driving conversions. This tailored approach ensures that your marketing efforts resonate with your target audience and yield the desired results.
Another powerful tactic to recover lost sales is by sending abandoned cart emails. These emails remind customers of the items they left behind in their shopping cart and encourage them to return to your site to complete their purchase. By using well-crafted emails with personalized content and enticing incentives, you can increase the chances of customers finishing their transactions and boost your mobile eCommerce revenue. In conclusion, implementing these retargeting strategies will help you effectively reconnect with potential customers, increase conversions, and ultimately boost your mobile eCommerce sales. This will set your small business up for success in the competitive online marketplace and improve your overall mobile marketing strategy.
By adopting these mobile marketing techniques, you'll not only stay ahead of the competition but also elevate your online store's performance. Embracing strategies like optimizing for mobile devices, streamlining the checkout process, enhancing search and product discovery, and reconnecting with customers through retargeting will enable you to create a comprehensive and captivating mobile eCommerce experience for your customers.
If you need assistance in enhancing your mobile eCommerce website, don't hesitate to get in touch with Zoek! We can help you improve your mobile readiness, incorporate invoicing and booking capabilities, refine your visuals, or even revamp an existing site to ensure a seamless and enjoyable buyer journey for your customers.