How Zoek exploded one Tulsa photographer's credibility, leads, and online presence through Web Design.
Overview:
Kevin Lanier had been searching for a website that fit his needs and displayed his work for years. He had tried Squarespace, Pixieset, and others, desperately trying to find a way that encompassed his style and personality, but none felt like "him." For three years, he searched for a way to elevate his photography business online and give him more power in the wedding photography world.
He wanted to build a website and business that truly encapsulated his passion for love. But Kevin struggled to create a platform to make his photography pop and showcase his abilities.
To achieve Kevin's goal of creating a website that encompassed his personality, style, and passion for wedding photography, we knew we had to sit down with him for a deep-dive into his "why," and make suggestions on how we could explode his business online.
Approach:
Kevin had spent three years trying to create the perfect website for his business. We knew that whatever website we constructed for him had to be thoroughly communicated about and discussed before anything was created.
When we sat down and spoke with Kevin, we realized he had three main website goals for his photography business:
Increase organic visits
Create a romantic, professional platform
Enable him to capture leads outside of Tulsa
Kevin's biggest dream and goal is to photograph people and weddings worldwide, so creating a website that can improve and elevate his online presence was key to him. We focused on creating a website that not only provided the information and portfolio leads would be looking for, but creating a website that solidified him as a professional wedding photographer regardless of his location.
His web designer, Mariana, met with him and communicated with him throughout the process to ensure the look and feel he had been searching for was being created.
Over the course of 4 weeks, his design expert emailed him and delivered edits to him for approval to ensure this project. Because Kevin had been searching for a website that encompassed his passion and talent for years, we had to make sure his dream website was up to his standards.
Conclusion:
To create the website Kevin envisioned, we had to make sure to showcase his work and social proof in a way that exuded romance, trustworthiness, and professionalism. Mariana used colors he naturally had in his images as colors throughout his website, as well as a thorough About Me section that showcased his love for photography and commitment.
Once launched, Kevin noticed his visitors were not only staying longer on his website, but that up to 80% of his leads were now coming through his web presence versus his social media.
He noted Mariana was able to communicate effectively throughout the process and create a website that encompassed exactly what he was looking for.