Does Wix Improve SEO? Expert Tips to Rank Higher
- Zoek Studio
- 19 hours ago
- 7 min read
Introduction: How To Get Customers To Visit Your Wix Website
If you’re a small business owner building or planning a website with Wix, you’ve likely asked, “Can Wix actually help me rank on Google and get real customers?”
The short answer is: Yes.
Wix has built-in features that help websites to rank well in search results like Google and Bing, but only if you use its search engine optimization (SEO) tools strategically.
Basically, having a Wix website is a great start, however, getting your site found on Google is a whole ‘nother task. Without the right SEO tactics, your website may not rank high enough, making it harder for potential customers to find your business online.
In this quick-read guide, we’ll cover how Wix supports SEO, what features are available, why many small businesses still struggle with search rankings – trust us, those who need help with the technical side of website building are not alone – and how you can get ahead of competitors with smart optimization.
Jump to:
Why SEO Matters for Your Small Business
Organic search (meaning “not paid for”) is a huge traffic source and SEO is a priority in securing that traffic. At least it should be a priority, especially as a cost effective tool, for every small business website.
Simply put: search engines drive customers, and a lack of SEO strategy means lost revenue opportunities.
The challenge is understanding the highly competitive landscape and its technical nature can be a bit intimidating. The stats show that:
Around 78% of small businesses do some form of SEO marketing.
Only 47% use SEO tools to monitor keyword rankings and track performance.
Approximately half of all small businesses invest consistently in professional SEO, in-house or agency.
Businesses that do invest overwhelmingly consider SEO to be vital to organic growth.
Can Wix Sites Rank in Search Engines?
Absolutely. Wix websites are crawlable and indexable by search engines like Google and Bing. By default, Wix generates:
SEO-friendly page foundations
Automantic sitemaps
Robots.txt control
Secure HTTPS connections
All Wix sites are designed to be search-engine friendly, letting crawlers access and index your content, but SEO doesn’t happen automatically.
You must optimize your site with the tools and best practices Wix provides.
Core SEO Features Wix Offers
Wix has a healthy set of built-in SEO tools that small businesses can use without needing developers or plugins:
Wix SEO Setup Checklist
Wix walks you through the basics with a step-by-step checklist that covers the fundamentals:
✓ Connecting your site to Google Search Console
✓ Defining your business and keywords
✓ Customizing meta titles and descriptions
✓ Verifying your site with Google
This checklist helps you activate the foundational elements you need to appear in search, not just build a website.
Wix SEO Assistant
The Wix SEO Assistant evaluates your site and gives actionable recommendations:
Fixing missing metadata
Improving mobile responsiveness
Encouraging regular blog updates
Suggesting keyword placement
It’s like having an SEO coach built into your platform, reminding you to improve and maintain your site for better rankings.
Advanced SEO Controls
Beyond the basics, Wix allows you to:
✓ Edit meta tags and URL slugs
✓ Set canonical tags
✓ Customize structured data (schema)
✓ Manage 301 redirects
✓ Adjust robots.txt and indexing
✓ Optimize image formats and compression
These tools give you fine-grained control over how search engines interpret and display your content.
Common Wix SEO Mistakes to Avoid
Using Wix doesn’t guarantee high rankings, however. Many small businesses fall into familiar traps:
𝗫 Ignoring Keyword Research
Too many owners write content without knowing what their customers are searching for.
𝗫 Skipping Meta Tags
Titles, descriptions, and headings must include target keywords to rank. Wix lets you edit these, but you have to actually take the time to do it.
𝗫 Not Blogging Regularly
Blogging increases organic traffic and keywords, yet many small businesses don’t publish consistently. This reduces visibility potential.
𝗫 Not Tracking Performance
If you’re not measuring rankings, traffic, and conversions, you can’t improve your SEO.
𝗫 Limited Customization
Wix templates are the starting point and without expert experience, you may end up restricting your advanced SEO strategies in ways that make it harder to optimize meta tags, URLs, and headings. Add-ons are also encouraged for some of the advanced functionality required for high-performance search engine rankings.
𝗫 Slow Site Performance
If you haven't optimized your Wix site's site speed, you may experience slow loading times, which negatively impact rankings and user experience.
𝗫 Indexing Issues
When you DIY your Wix website, you may struggle with proper indexing on Google and Bing, preventing pages from appearing in search engine results pages (SERPs).
SEO Best Practices for Your Wix Website
Use this practical roadmap to get your Wix site ranking:
✓ Do Real Keyword Research
Use tools like Google Search Console, Ahrefs, or SEMrush to find what your customers search for.
✓ Optimize Every Important Page
Each page should target one main keyword and include it in:
Page title
URL
Meta description
Headings
Body text
✓ Publish Helpful Content Regularly
Long-form content like blogs drives organic traffic and expands keyword coverage.
✓ Improve Local SEO
If you serve local customers, make sure to:
Include your business name, address, and phone
Create location pages
Claim your Google Business Profile
✓ Use Wix’s Tools and Track Results
Remember, the SEO Assistant and SEO checklist aren’t one-time tasks. Revisit them regularly.
Grow With Professional SEO Support
Most customers only use top rankings for their shopping searches. If your Wix website still isn’t ranking on the first few pages after foundational optimization, it may be time to partner with professionals, like Zoek’s SEO crew.
A reputable SEO agency can:
Conduct in-depth keyword research
Improve site structure and internal linking
Build content strategies that attract your ideal customers
Track and optimize based on real performance data
Remember, SEO in general isn’t a one-and-done task, it’s a long-term, ongoing strategy that drives sustainable traffic and leads.
"I've been working with the Zoek team for just over 3 months and they have had a tremendous impact on driving traffic to our site, sales (2x month over month revenue) and optimizing with SEO, indexing the site and managing all of the moving parts that a business owner doesn't have the time or expertise to do. Highly recommend!" -- Jordan B.
Wix SEO Made Simple
Zoek, the only digital marketing agency recognized as both the #1 Wix Partner and a Google Premier Partner, specializes in Wix website SEO. From more than a decade of practice, the Zoek SEO crew understands Wix's unique structure and knows how to implement SEO strategies that drive measurable results and ensure that your website meets all search engine requirements.
3 Key Benefits:
Wix-Specific Optimization: We customize SEO techniques to work within Wix's framework, improving your site's performance and visibility.
Higher Rankings on Google: Our experts enhance your site’s search engine rankings using precision-targeted keyword research, technical SEO, and content strategies.
More Website Visitors Who Become Customers: With better search rankings, you get more traffic and higher conversion rates, leading to increased revenue.
What to Expect With Zoek's SEO Services for Wix Websites
The Zoek Marketing SEO crew has a lens on long-term success by continuously refining your Wix SEO strategy through four key pathways:
✓ Wix SEO Specialists: Zoek has in-depth knowledge of Wix’s SEO capabilities.
✓ Simple Reports You Can Understand: No confusing data, just clear insights into your site's performance.
✓ Proven Results with Wix Websites: Zoek has a track record of helping Wix users improve their rankings and conversions.
✓ Transparent Process: Zoek provides a step-by-step breakdown of our SEO services, so you know exactly what to expect.
This long-view focus keeps your website ranking high in search engine results, no matter how competitive it gets.
Month 1: Wix Site Audit & Foundation Setup
We start by building the right foundation. In Month 1, we conduct a comprehensive Wix SEO audit to identify technical issues, keyword gaps, and missed ranking opportunities. This includes analyzing site structure, page speed, metadata, internal linking, mobile performance, and local SEO signals. From there, we implement core optimizations, connect analytics tools, refine your keyword strategy, and ensure your site is properly indexed. By the end of Month 1, your Wix website is technically sound, strategically aligned, and ready to grow.
Months 2–3: Wix Optimization & Content Creation
With your foundation in place, we shift into growth mode. During Months 2–3, we optimize high-priority service pages, improve on-page SEO elements, and begin publishing keyword-driven content designed to attract your ideal customers. We strengthen internal linking, enhance calls-to-action, and ensure each page targets a clear search intent. At this stage, search engines begin recognizing your site as relevant and authoritative within your industry.
Months 3–4: Traffic Growth & Ranking Improvements
Now momentum builds. As Google processes the optimizations and new content, you’ll start seeing measurable improvements in keyword rankings and organic traffic. We monitor performance, refine underperforming pages, expand content based on data insights, and begin authority-building strategies to increase credibility. This phase is where many small businesses begin generating consistent inquiries directly from search engines.
Months 6+: Sustained Results & Competitive Edge
SEO compounds over time. By Month 6 and beyond, your Wix site is positioned for sustained visibility and long-term growth. We continue publishing strategic content, strengthening authority signals, improving conversion rates, and adapting to algorithm updates. Instead of chasing short-term wins, you gain a competitive edge in your market, generating steady traffic, qualified leads, and predictable growth from organic search.
Final Thoughts: You Don't Have to Break the Bank
You can experience real growth, reach real customers, without breaking the bank for your marketing efforts. Organic traffic is the foundation of sustainable success and Wix has come a long way as an SEO-capable platform.
Its built-in tools give small business owners a strong foundation from which to build, but, ultimately, it’s execution that determines whether you rank or not.
✓ Wix can rank
✓ Wix gives you powerful SEO tools
✓ Most small businesses still underuse SEO
✓ Strategy always wins over tools alone
When you’re ready to start getting found online, Wix gives you the tools and with the right strategy, your business can rise to the top of the search results.