Zoek Blog

Super Bowl ads pregame: your guide to identifying the right time for paid advertising — with real stats, actionable tips, and ROI insights.

As much as we move around, appearing in the ranks for customers’ “near me” Google searches is essential, especially for businesses like Indy Lumberjack. A tree services company simply doesn’t get the same daily foot traffic as a local coffee shop. This Q&A with Indy Lumberjack president, Dean Hudnall looks at the revenue and business development growth he's experienced with Zoek Marketing, and the benefits of Zoek SEO for small business marketing.

Running a small business is tough enough without worrying about every review, comment, or post that might affect your reputation. However, in today’s digital world, what people say online can make, break, or cancel-culture your business — and it happens fast.

Comfort food and road trips took a hit this month when Cracker Barrel’s new logo design was revealed...It was a prime example of just how powerful and sensitive logo design can be. Let’s learn from what went wrong, why the customer is always right, and how both Cracker Barrel and your business can avoid a complete brand fail.

Jordan, Founder of Lounge Aesthetics chats about setting prices, branding, and Baby Botox (not a worry, no babies were harmed...)