The experience you give your website visitors directly affects your conversions and brand loyalty. Ensure your site is up-to-date on all the UX (user experience) best practices with our guide.
First impressions are everything these days, especially when it comes to web
design. In fact, most users will stop engaging with a website if the content or
layout is unappealing.
With more and more audiences wanting a memorable web design experience,
understanding why web design matters when converting casual viewers into loyal
customers is critical. Especially over the last two years, people's experience on
your website has become the customers' number one priority and expectation
when window shopping on the web.
COVID-19 has changed how people expect to be treated by the brands and
businesses they buy from. No one wants to be treated like another customer
anymore; they want to feel a real connection to those they support.
Web design is no exception to this new rule.
With more and more people expecting brand experiences, a custom web design and development plan is essential to keep your audience engaged, converting, and happy.
Luckily, many small businesses have access to DIY website builders, such as Wix, to help ensure the experience they're giving their audience online is everything they expect. These platforms offer audience-tested templates, layouts, and add-ons that are easy to use, customize, and navigate.