Our SEO Team loves answering your questions and helping you grow your brand online. With over 100,000 happy customers, we know exactly what you’re looking for and need when you contact an SEO agency.
After all, we are the only Wix and Google Partner marketing agency out there!
With almost 400 leads a day sometimes, you know our SEO team hears every question imaginable. So we decided to compile a list of the top 10 questions we get asked to help you increase your SEO knowledge and search engine capabilities.
But first, we'd like you to meet part of our fantastic SEO team…
What Is Zoek and Why Are Our SEO Teams Experts?
Zoek began with one core belief: that building a strong online presence shouldn’t feel like rocket science.
We give entrepreneurs and small businesses owners the strategic edge online to help them better connect with their audiences. We build brands, websites, and search engine visibility at scale without losing your personal touch.
Our main services include SEO, Graphic Design, and Web Design, although we also offer social media content creation services, copywriting services, and more!
As we stated above, we’ve helped over 100,000 businesses grow their business online!
Our SEO Team is experts at what they do all day; search engine optimization. We have over 20 years of experience in SEO and know exactly what it takes to help you grow locally, nationally, or even internationally.
That’s why we’re confident we can answer your questions in a way you can easily understand and put to use, so let’s get started!
1. What is a SEO company?
An SEO company is usually a marketing agency that assists business owners in increasing their search engine rankings and growing their organic traffic. This happens through SEO-friendly copywriting, content writing, technical SEO such as site speed and sitemap submissions, and more.
Our goal is to increase your visibility and get more traffic coming to your website, ultimately resulting in more leads, phone calls, and sales for you and your business.
2. What Does an SEO Specialist Do?
Our SEO team is comprised of highly-skilled, educated SEO specialists who test, analyze, and change a website, so it is optimized for search engines.
This includes making on-site changes such as keyword research or content updates, off-site changes such as backlinks or directory submissions, or technical such as fixing 404 errors or making structured date changes.
The purpose of hiring an SEO specialist is to increase your search engine rankings in order to increase your sales and conversions. Our SEO team researches your audience, competitors, and more to find out exactly what your website needs to rank and surpass your competitors in terms of searches.
3. What Is White Label SEO Services?
White labeling is a form of outsourcing where your company doesn’t offer a service, so you collaborate with or hire another company to provide those services via your business.
It is also referred to as SEO reselling due to the fact that it allows your agency to offer and sell organic SEO services to your clients without having to hire in-house for those SEO services - essentially reselling someone else's services as your own.
4. How Much Should I Spend on SEO?
There is no set limit or budget on how much you spend on SEO services; it’s really whatever you are able to afford and think is worth the investment. Some companies spend as little as a few hundred a month, while some larger ones can spend several thousand!
What we recommend doing is looking over your total operating budget. Subtract your fees, paid advertising budgets, unexpected cost estimates, and like expenses from this. How much money is left once you subtract everything that you consider more critical than SEO? That’s your SEO budget!
5. How Does Blogging Help SEO?
While there are many reasons blogging is the ideal type of content for businesses, the ultimate reason is simple - it can be accessed and searched for at any time. Even if your blog post is a few years old, as long as it’s still relevant, it can still bring traffic to your business.
The main reason our SEO Team recommends blogging is that they are full of keywords and key phrases your audience is searching for and using; they are essentially keyword goldmines! Not only that, but creating unique and high-quality blogs can increase your backlinks, showing Google that you’re offering value to its searchers.
Backlinks, otherwise known as inbound or incoming links, are simply links that go from one page to another. The easiest way to understand this is by thinking of Pinterest.
Pinterest is an entire platform dedicated to backlinks! Each “pin” takes you to someone's blog, website, or platform. The more times your content is repinned, the more backlinks you create.
To learn more about how blogging can increase your web traffic and improve your SEO, click here.
6. How to Clean Up Bad Backlinks?
We pride ourselves in using only high-quality backlinks for our customers, but that doesn’t mean low-quality backlinks don’t sometimes fall through the cracks.
This can happen for any number of reasons. Sometimes previous SEO specialists or SEO services used link-milling websites or spam sites, or sometimes low-quality websites try to get your attention by linking your pages, hoping for exposure.
Whatever the reason may be, these bad backlinks can seriously damage your SEO. To learn how to remove them, click here.
7. How Do I Add SEO Keywords to a Website?
Keywords can seem like a very difficult concept or technique to apply to your website, but it is quite simple!
Keywords or keyphrases are searches your audience is actually using to look for your product, service, solution, or benefit. There is a real science behind where to add them and how, and it can make or break your organic traffic reach!
8. How to Improve Etsy SEO?
Our SEO team gets asked all the time, “is Etsy SEO and website SEO similar?” or “How do I improve my Etsy SEO?”
And while they do have some similarities, Etsy SEO and regular search engine optimization are very different.
Etsy’s search tool is designed to provide customers with items they’re looking for, and there are two stages to how it works: query matching and shop ranking. These are complicated factors, but understanding them will help you learn how they can be influenced, allowing you to direct more visitors to your shop.
Query Matching:
Query matching is simply how well a user’s search term matches Etsy’s inventory listings:
Include keywords in your titles, tags, categories, and attributes
Include variations of this keyword as well
Ranking:
Ranking matching shows products based on multiple factors such as:
Relevancy - query matching
Listing quality score - how well the listing converts into sales
Customer and market experience score - the type of feedback that is received
Shipping price - Etsy gives priority to shops that offer free shipping
Shop location - shops located close to the searcher's location are offered slightly higher rankings
9. How to Track SEO Performance?
Our SEO team tracks a lot of metrics to determine if their SEO is working on a clients website, but here are the top 5 they suggest for tracking:
1. Organic traffic:
This KPI measures how many visitors come to your website from organic search results. When your website ranks higher, you'll receive more traffic. Therefore, a low organic number means your SEO isn't working.
2. Search rankings:
Search rankings are a crucial KPI because it directly correlates with your SEO success. Here you can figure out if the keywords you are using are bringing you any success, or if you might be ranking for the wrong ones instead.
3. Backlinks:
As we discussed before, backlinks are one of the best off-site SEO techniques to increase your brand awareness and traffic.
The more high-quality backlinks you have, the more search engines will start to see you as a valuable source of information. However, it's essential to track your backlinks quality score as well.
Spam links will lower your SEO, while high-quality will increase it.
4. Bounce rate:
This KPI measures what percentage of site visitors bounced from your site without clicking on a second page.
If your bounce rate is high, that means they aren't getting from your website what they hoped to find. A bounce rate between 40-55% is considered "average."
5. Search visibility:
Search engine visibility indicates how often your domain is shown in search results for the keywords it’s ranking for.
Tracking search visibility, you can see the positive dynamics even before your site starts attracting visitors. This score can be a crucial driver for all your SEO-based activities. A search engine visibility score is instrumental if you want to monitor the early results of website optimization.
10. How Will Search Engines Deal With a Poor Site Structure?
Almost 550,000 websites are created every day!
Because of this, search engines such as Google or Bing have to rely on crawlers. If your website is hard to navigate or has sections that aren’t public, crawlers will be hard-pressed to find them.
Their goal is to index the content in order to return it in search results. The better your site structure, the easier the crawlers can access and index the content.
Key Takeaways
Our SEO team knows it all because we've seen it all! If you're ready to take your SEO to the next level and grow your local business, give us a call. We'd love to sit down and go over your website and brand to see where we could help you achieve that next level of brand awareness.
Click the button below to schedule your free SEO audit chat and let's figure out what we need to do to get you to where your business deserves to be - together.
Kellyann Doyle is a Content Marketing Writer at Zoek, an SEO, Web Design, and Digital Marketing Agency that assists small and medium-sized businesses with their online footprint. She earned her Bachelor's Degree in 2013 from the University of Houston with a Major in Communications and a Minor in Marketing and has been working in the Digital Marketing world ever since. When not working, you can find Kellyann trying new recipes, enjoying a good nap, or watching Friends for the 500th time.