It’s no secret that a great website can make or break conversions, but what is a secret are some of the ways you can improve your web design without a professional. And that’s what Wix is unveiling today.
As Wix experts, we know what websites need to rank on Google, be easily navigated by their audiences, and create conversions. And as web design experts, Wix knows what kind of design elements can help your chances of ranking high on the SERPs (Search Engine Results Page).
What Makes Zoek Wix Experts
We’ve been working side-by-side with Wix since 2016 and know precisely what it takes to give users a functional and high-quality website their audiences will love. But not only will they love it, but search engines will love it too. We know this because we are the only certified Google and Wix Partner.
This gives us a unique edge over our competitors because we understand how to make a high-converting website through web design and search engine optimization. It’s no secret that web design directly affects your SEO. Search engine bots mimic the human user experience, so what's bad for human users is also bad for search engines.
If you have a poorly designed website that's hard to use or takes too long to load, your consumers are going to leave. When search engines pick up on your high bounce rate, they drop your rankings in the search engine results accordingly.
Zoek is full of Wix Experts who understand the delicate balance between functionality and search engine optimization techniques.
Why Wix?
Wix is a user-friendly, website-building platform. Their intuitive technology and powerful built-in features give users the freedom to design professional websites with ease that look amazing on any device. In fact, you can edit how your website will look on mobile right from the edit menu.
Wix is more than a website, though. They offer a complete set of tools to build your online presence, from getting found on search engines to building your business. In a day and age where brand awareness is everything, getting your website seen on the SERPs is critical.
One major reason many websites don’t rank is because of their poor web design, and Wix knows this. That’s why they make it easy to create beautiful, user-friendly websites. However, there are some ways to add a little oomph to your site that gives you more credibility, conversions, and ranking power…
Secret #1: The More Minimal, the Better
That’s right! Your website should be as minimal as possible. According to the Nielsen Norman Group, almost 80% of users scanned any new pages they come across only, with only 15% reading the page word-by-word.
The fewer your site visitors have to engage with or remember, the better they’ll be able to process and understand your content.
You don’t need to hire a Wix web designer to do these two suggestions from our Wix Experts:
Keep important content above the fold, or the part of the website your visitors see/read before they start scrolling.
Space out your content by putting plenty of white space in between major key points. You’ll give the design a much more spacious, well-balanced feel. As for your text, write in bite-sized, legible paragraphs, and try not to use a script font.
Secret #2: Beautify Your Page With Scrolling Effects
Backgrounds are an often forgotten part of web design; we either put up a neutral-colored background or an image that won’t catch your audience's attention. But what if we did?
“It’s time to stop thinking about website backgrounds as something static. Backgrounds can be vibrant and exciting, and they can impact your site’s overall design greatly. Parallax scrolling effects add a dynamic layer to your website’s background or to the background of specific strips.”
To learn more about parallax scrolling and to view some effects Wix currently offers, click here!
Secret #3: Bring Your Site to Life With Video Backgrounds
Another way to add extra “spice” to your website background is by adding a video background.
Dwell time is one of the most essential metrics Google considers when ranking pages. This is the amount of time that goes by from the moment a user clicks on a search result to the moment they return to the search engine results pages (SERPs).
One way to increase your audience's “dwell time” and keep their attention is through video backgrounds. To view examples of Wix video website templates, click here.
Secret #4: Design With Visual Hierarchy in Mind
Visually hierarchy is crucial for creating an easy flow and navigation for your audiences and search engine crawlers. When used correctly, visual hierarchy helps the user understand each part of your website from top to bottom and how to read through your content.
Size and weight: Highlight your top assets, such as your business name and logo, by making them larger and more visually prominent. Readers tend to gravitate towards large and bold titles first naturally and only then move on to smaller paragraph text.
Element placement: Use the proper website layout to steer your visitors’ eyes in the right direction. For instance, you can place an essential call-to-action button at the very center of the screen, or position your logo at the header.
Once you establish a clear hierarchy for your details, your audience can’t help but subconsciously follow the secret path you have designed for them. Once this path has been figured out, you can then apply color, contrast, and spacing to highlight your content and copy further.
Secret #5: Create Easy to Read Website Content
And we don’t mean words! We’re talking about your font, colors, headers, and more. If your website isn’t readable, then users and crawlers aren’t going to be able to navigate it.
Here are three key rules our Wix Experts suggest you follow:
Large letter size: Most people will struggle to see smaller fonts. A typical rule of thumb for web design is to keep your body text at least 16pt. That’s an excellent place to start, but keep in mind that this number entirely depends on the fonts you choose for your website.
Limit the number of fonts: Don’t use more than three different typefaces throughout a single website. Some projects may call for more elaborate font combinations, but too many varied typefaces usually appear cluttered, distracting from your brand identity.
Utilize text themes: To establish a clear hierarchy, ensure that your written website content is varied in size and weight - from a significant title to more minor subheadings to the even smaller paragraph or body text. This handy website design tip can ensure that there’s always something drawing readers’ attention.
Secret #6: Stay Mobile Friendly
Now, this secret isn’t really a secret, but it’s often forgotten about since most websites are designed on desktops. But did you know that since 2019, over 50% of website traffic worldwide has been from mobile users?
When editing your website using the Wix Website Editor, make sure you toggle your “mobile view” to give your audiences the best navigation experience possible. Your mobile website should be cleaner and less cluttered than your desktop version, so consider minimizing page elements and scaling down some assets, like the menu. There are also unique mobile features that you can use to boost your mobile design.
Deliver the Best Web Experience With Wix
Using these tips can help you create a stunning, high-converting website that is not only easy for your users to navigate and utilize, but for search engine crawlers as well. When Google and other search engines are able to read and understand your website successfully, they are able to recommend it to searchers better.
As you can see, creating a stunning website is easier than you think! Especially when you utilize tools available from Wix, such as plugins, an interactive help center, and blogs.
If you still need some help designing or even redesigning your Wix website, our Wix Experts are here to help. We offer monthly or yearly plans to fit every budget and combo deals to make sure you have the best chance possible of reaching your audience and creating a brand they can stand behind.
Speak to one of our professionals today, and let’s see how we can create a high-converting website just for you.
Kellyann Doyle is a Content Marketing Writer at Zoek, an SEO, Web Design, and Digital Marketing Agency that assists small and medium-sized businesses with their online footprint. She earned her Bachelor's Degree in 2013 from the University of Houston with a Major in Communications and a Minor in Marketing and has been working in the Digital Marketing world ever since. When not working, you can find Kellyann trying new recipes, enjoying a good nap, or watching Friends for the 500th time.