How to Brainstorm Blog Post Ideas
If you own your own business and are interested in blogging, you probably already know that updating regularly should be one of your primary goals. That's because you already know that if you want your website to rank high in search engines, then you'll need to regularly update your blog with high-quality content. But that's easier said than done, right?
The short answer is yes, it is. Blogging regularly can be difficult. But “regularly” doesn't necessarily mean that you need to sit down and right a deep, nuanced post every day. For example, if you set a schedule for once a week, twice a month, or even once a month, you'll still be able to contribute useful, interesting content to your site and help boost your rankings.
But eventually, no matter how frequently you choose to blog, you're still going to run into an issue: What do you write about? You're going to start feeling as if you've already talked about everything there is to talk about! So once you've reached this stage in your blogging journey, how do you push past it? After you've put in so much hard work, you don't want to give it up.
The good news is that brainstorming blog post ideas doesn't have to be difficult. With regular practice and a committed attitude, you'll be able to get better at finding new topics to discuss. But if you need a little bit of assistance in coming up with ideas today, we're here for you! Read on to find out more.
What's been on your mind?
Have you been googling things lately? Even if you're an expert in your industry, you're still going to have questions every once in a while. And if you're like most people, you probably used Google to help you figure out the answers to those questions.
Well, here's one way of thinking about it: if you have questions about something in your industry, you can be sure that others do too. So take the opportunity to use this as a teaching experience, and write a blog post about it!
For example, let's say you run a dog walking business. Perhaps you've been wondering how you can keep the dogs a bit warmer in the winter. After doing some research, you find out that dog booties might be the answer and decide to start keeping some in stock. You might want to write a blog post talking about the importance of continuing to walk dogs during the winter, and if it is too cold to bring them outside without protection, affordable dog booties can help—and you offer them at your business. This is a great way to turn a common question into an informative, promotional blog post.
What do your customers ask most frequently?
A good way to determine what your readers will like to read about is by thinking of the questions you receive the most frequently. As a business owner, you are the go-to expert for anything in your industry. Your customers regard you as a reliable source of knowledge when they visit you in person—and there's no reason they shouldn't expect this of you on your website as well.
You may also assume that everyone knows about your industry. Some questions might come off as silly, with seemingly obvious answers. But not everyone knows about your industry, and it's easy to forget this as you become more and more knowledgeable in a subject. Call it the "curse of education" if you like: the more you know about something, the more you assume everyone else knows about it too. So if your customers have been asking you questions that you think may be too simple to serve as the topic for a blog post, take a step back. You might just have a great opportunity to teach your customers and site visitors about a topic that you're an expert in.
Follow leading industry experts
It doesn't matter whether you're an author, a home contractor, or a boutique owner—there is someone out there, somewhere, who runs a great blog about your line of business. Take the time to find the experts in your industry. Read their blogs. Look at their marketing strategies. What seems to work for them? While you should never ever plagiarize content or flat-out copy someone's marketing tactics, you can write down some ideas that you'd like to try. There's a reason popular blogs are so widely-read: they're entertaining and informative, and that's what your customers want from your blog too. So figure out what could work for you and give it a shot!
Update on business developments
If all else fails, you can update your visitors on any developments in your company. Are you running a sale? Did you hire a new manager? Have you won any awards or been featured on local news programs? Any of these achievements can be added to your blog. It creates a personal connection with your readers—you're keeping them in the loop about company happenings and sharing good news with them. It also serves as a way to leave a positive impression in your customers' minds: they'll come to your website and see that you're popular in the community and have dedication to providing the best services.
Hopefully these tips will be able to help you brainstorm new blog post topics. Coming up with ideas can be difficult, but with a bit of practice, you'll be able to come up with so many ideas that you won't know where to begin!